By CAREEREALISM-Approved Expert, Ilona Vanderwoude
In Part 1 of Make Your Resume Stand Out in Today’s Job Market, I talked about the resume itself and the 3 key components your resume needs to capture a decision maker’s attention.
Just to recap, these 3 factors were…making sure your resume:
1 – Is branded.
2 – Is focused.
3 – Provides proof of your brand and statements by using quantifiable achievements and context.
In Part 2 of this article, we’re going to look at ways to actually get your resume into the hands of hiring managers.
After all, you could have put together a highly powerful resume, but if you use ineffective job search methods, it simply won’t get noticed.
Job searching has undergone some drastic “nip and tuck” the past few years.
It’s not just the economy that makes for a more competitive landscape. These days, your resume may not be the first thing a company sees from you. With the proliferation of social and business networking sites, it may be your online profile(s).
So you need to know how to craft your resume, but you also need to know how to market it, and market yourself. In the end, isn’t it about companies showing an interest in you, whether it’s through your resume or another medium?
The majority of employers will Google you during the hiring process. They may even find you online to begin with, or be referred to you by someone who’s seen your profile online.
The good news is you can be in the driver’s seat by going after the hidden job market and using social networking. You definitely don’t want to passively apply to positions you see posted online. This has an average 2% “success” rate.
To be truly successful in today’s competitive job market, you need to use a combination of offline and online networking.
It’s still great to network in person and sometimes sending a hard copy of your resume will make you stand out in a time where email has become the norm. (Gen Y: that’s what those little square pieces of paper – stamps – are for.)
All kidding aside, whatever you do, you always want to establish a connection or even a relationship. Even if it’s through one of your contacts. If you can have your resume handed over to a decision maker by a key contact within your target company; great! That would be ideal.
When going the online route, the emphasis should be on positioning yourself as an expert in your field vs. asking your network for a job. Social networking is perfect for this!
You do this by commenting on other people’s blogs that are relevant to your field, by having your own blog and web site – yes, a web site! – and by answering questions online, engaging in groups discussions, and posting articles about your expertise.
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You also want to identify hiring managers – not HR! – at the companies you’re interested in online so you can approach and target them with your messages.
After a while, you’ll be seen as an expert and a resource. Next, people may even approach you and refer you without you having to ask because you’ve created relationships within your network and provided value to others.
It’s crucial to avoid the mistake of asking people in your network for a job. It’s needy and most people don’t have jobs to hand out. This means: end of conversation. It’s perfectly fine to ask for leads for informational interviews though.
With these strategies, you can work the hidden job market more easily as well. What this means is you are going to find out about a company’s hiring needs well before they’re ever advertised or posted.
But beware…when profiling yourself online, you need to know your own brand. Otherwise, you won’t stand out or you may even send out the wrong message about yourself.
For tips on how to brand yourself, please refer back to Part 1 of this article.
Combining the strategies from Part 1 and Part 2 will give you a very big competitive edge.
Readers, I’d love to hear your experiences with these strategies. Have you been able to carve out a niche for yourself online? Have you found a great way to get noticed? Which aspects of the job search do you find most challenging?
Did you enjoy this article? Read more articles by this expert here.Ilona (“rhymes with Fiona”) Vanderwoude’s passion is helping modern-day “Renaissance Personalities” – those with highly diverse skills and interests – create exciting lives and careers. As a Career Designer, she guides her clients in crafting unusual life and career plans, helps them fit a million passions into one lifetime, and provides the tactical support to actually make it happen. Ilona founded CareerBranches in 2001, is a nationally published author, and holds elite resume-writing and coaching credentials (she’s one of 28 Master Resume Writers worldwide).The bottom line is that she shows her clients how to branch out and live the life they didn’t think was possible for them. Connect with Ilona via LinkedIn or follow her on Twitter.The photo for this article is provided by Shutterstock.
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Finding a job during the holidays is no easy task. You have to navigate vacations, slow hiring processes, and increased competition. Yet with the right strategy, it can be done.
This time of year offers special opportunities for job seekers. Holiday networking events, for example, can be great chances to meet professionals you might not encounter otherwise. Additionally, some employers are still eager to fill positions before budgets reset or headcount is finalized in the new year, making it a prime time to stand out with a strategic approach.
Here are five ways you can stand out from the competition this holiday season and find a job before the end of the year.
1. Showcase The Right Skills On Your Resume
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When updating your resume, focus on aligning your experience with the specific demands of the industry. Go beyond just listing responsibilities; dig into job descriptions to identify the core skills that consistently appear for your target roles. By tailoring your resume with these keywords, you not only capture the attention of hiring managers but also boost your chances of passing applicant tracking systems (ATS), which are often programmed to scan for these key terms. It's all about keywords!
During the holiday season, hiring managers are often managing tight timelines and high demands, making it crucial for candidates to demonstrate that they’re ready to hit the ground running. Highlighting industry-relevant skills shows you're not only familiar with the landscape but also equipped to make an immediate impact. Be sure to include examples of how you've leveraged these core strengths in previous roles to support team goals or tackle challenges (aka quantify your work experience). The holidays are hectic, so share with the potential employer how you'll be a positive addition to the team by leveraging your strengths and emphasizing your value as a business-of-one.
2. Dress The Part
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Don't underestimate the power of a great first impression. Dress for the interview in professional attire. Even if the job description mentions a casual dress code, such as jeans and a sweatshirt, it’s essential to show respect for the employer by dressing in a way that demonstrates your commitment to making a positive impression. Wearing attire that reflects your professionalism shows you care about how you're perceived and the impression you leave on others.
Not sure what to wear? We recommend dressing conservatively in clothing one level above what the current employees at the company are wearing. You want to look professional, but not like you don't fit in with the workplace culture.
3. Show Your Connection To The Company
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Employers like to hire candidates who have a passion for what they do. Why? Because when people are passionate about their work, that enthusiasm often translates into a higher level of commitment, creativity, and productivity. This intrinsic motivation can lead to consistently strong performance and a positive impact on the team and company as a whole.
In your disruptive cover letter (and during your job interview), demonstrate how and why you admire the company. Highlight what you love most about their products and services. Give examples of how you have personally used them in your own life with success. The more you can show them you understand and respect the business, the more likely you'll impress the hiring manager and move forward in the interview process.
4. Demonstrate Your Value
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It's important to remember that you're a business-of-one, and you're trying to sell the service you provide as a business-of-one to employers (the customers who will be paying you for the service).
To find a job during the holidays, you must adequately demonstrate your value as a business-of-one and highlight your strengths and the specific benefits you bring as a potential employee throughout the hiring process. How do you do this? Well, make sure to quantify your work experience on your resume. Use numbers to showcase your accomplishments. Clearly state how you'll make or save the company money with your employment. Do this, and you'll easily become one of the top candidates for the position.
5. Express Gratitude
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The holidays are busy for everyone. When you're applying for jobs during the holiday season, keep gratitude in mind. This positive mindset not only helps you stay resilient but also shines through in your applications and interviews, leaving a memorable impression on potential employers.
After every job interview, always send a thank-you note. It's just the polite thing to do, and you'll score more points with the hiring manager. Even if you get rejected, or never hear back about a position, make sure you send an email thanking the employer for the opportunity and wish them the best of luck with finding the right job candidate.
Don't be bitter. Be gracious. You never know what will happen in the future. You might want to apply for another job at the company down the line. So, don't let your frustration get the best of you. Remember: If you get rejected, they didn't say, "No, not ever." They just said, "No, not today."
A successful holiday job search depends on a solid strategy. Follow the guidelines above and land a job this holiday season!
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