7 Secrets To A Successful Informational Interview

1. Ask For An Informational Interview

After you’ve identified who you want to meet, ask friends, family, ex-co-workers, and fellow alums if they have contacts at a certain company or a particular line of work. Utilize social networking tools, such as LinkedIn, Facebook, and Twitter/X to find contacts.

Keep the introduction email short and simple. Provide some background information on yourself and explain why you want to meet. Be clear about your intentions—mention that you’re seeking advice and insights, not a job offer. If possible, personalize your message by referencing any mutual connections or shared interests. Lastly, suggest a specific time frame for a brief meeting, either virtually or in person, to make it easier for the recipient to respond positively.

2. Clearly Define What You Want To Get Out Of The Meeting

If you don’t know what you want, the person on the other side of the table will have a hard time helping you. We recommend going for easy wins such as learning more about a company or a job function. So prepare questions such as, “What do you like about working for company X?” or “When you think about successful folks in position Y, what made them successful?”

Focus on open-ended questions that invite detailed answers, allowing you to gather meaningful insights. For instance, you might also ask, “What challenges do you face in your role, and how do you overcome them?” or “How has the company evolved since you started?” By showing genuine curiosity, you not only learn more but also leave a positive impression as someone who values their time and expertise.

3. Getting A Job Should Not Be Your Immediate Goal

Job seekers often ask for a job at the beginning. Resist that temptation. If the manager does have a job opening, asking for it at the beginning is premature, especially if you haven’t proven yourself. If they do not have an open position, you and the manager have to overcome the early letdown.

Instead, focus on asking good questions and creating a good impression. Show genuine curiosity about the company and the manager’s experiences, as this builds rapport and demonstrates your professionalism. Use this opportunity to gather insights about the industry and the skills that are most valued. Then, at the end, do ask if the manager is hiring, but don’t push it. Leave the conversation on a positive and memorable note, thanking the manager for their time and advice.

4. Go With The Flow

Some managers use the informational interview as an informal job interview. If the manager wants to deviate from your prepared list of questions and ask you more formal interview questions, let them do so. Who knows? You might get a job offer at the end of the interview.

Stay confident and adaptable during this shift in tone, and showcase your expertise and enthusiasm. Use this unexpected opportunity to highlight your qualifications and provide thoughtful answers that align with the company's values and goals. Even if a job offer doesn't materialize immediately, making a strong impression can position you as a top candidate for future opportunities.

5. Prepare, Prepare, Prepare

An informational interview can range from an informal career chat to a structured interview. Prepare for any scenario. Have those general career questions ready, and at the same time, don’t be surprised if the interviewer asks tough questions like, “What’s your biggest weakness?”

Remember the saying, “Luck is what happens when preparation meets opportunity.”

6. Dress For Success

It’s always worth reminding: dress professionally.

Even though an informational interview is less formal than a traditional job interview, your attire should reflect respect for the person’s time and the opportunity. Opt for business casual unless otherwise advised, and ensure your clothes are clean, well-fitted, and appropriate for the industry. Remember, first impressions matter, and your appearance can set a tone of professionalism and preparedness before the conversation even begins.

7. Don’t Forget To Follow Up And Send The Thank-You Note

Don’t forget to send a thank-you note after the informational interview. In addition, send updates every couple of weeks. The manager invested time into your career; they will be interested in your progress. And who knows, that manager may not have had openings a while ago, but they may be hiring now.

Regular updates not only keep you top-of-mind but also demonstrate your initiative and ongoing commitment to growth. Be specific in your updates—mention any new skills, achievements, or career developments to show how you’ve acted on their advice. This keeps the relationship meaningful and opens the door for potential future opportunities.

As a job seeker, an informational interview can be the secret to job search success. If you want to have a successful informational interview, just remember these seven tips. Good luck!

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