After a long day at work, sometimes all you want to do is sit on the couch, eat a bag of chips, and zone out watching television. The thought of attending a networking event or sending messages on LinkedIn seems daunting. Not only do you have to give up free time, but you also may have to talk with strangers.
With this type of mindset, it's easy to see why so many people are apprehensive about the concept of networking. However, when you avoid networking, you miss out on so many great opportunities.
While networking can feel uncomfortable at first, it's actually a huge investment in yourself. Instead of seeing it as an obligation, think of it as a way to build meaningful connections that could open doors to new job opportunities, mentorship, and valuable industry insights.
Many people avoid networking simply because they're not used to it, but like anything, practice makes perfect.
Here are the top reasons why you should embrace networking.
Take Networking As A Challenge
Building networking skills not only builds confidence but also plays an important role in professional development, career planning, and potential job searches down the line. The best way to build these skills is to embrace networking as a challenge.
Like going to the gym to reach a fitness goal or taking online courses to further a career, you take on this challenge in order to achieve a long-term goal. By pushing yourself outside of your comfort zone, you begin to see the value of making connections. Over time, what once felt like an uncomfortable task becomes a powerful tool for your career growth.
Flex Your Networking Muscle
When you're working out at the gym you don't see instant results. You have to put the work in. Networking is the same way. The results won't be instant but every step you take puts you in a better position.
Make networking a habit. Try to attend some sort of social function each week to keep those networking "muscles" flexing. The more you practice, the more natural it becomes, and before long, you'll start to see subtle shifts—like gaining confidence or expanding your circle of connections. It’s all about consistency. Even if it feels awkward at first, each conversation you have will lay the foundation for future opportunities. Keep showing up, and soon enough, it’ll become second nature.
Make Networking Part Of Your Routine
A simple change of attitude could go a long way in changing your outlook on networking. The hardest part is getting started! Once you push past the initial discomfort, you'll find that networking doesn't have to be a daunting task. In fact, it can be quite rewarding when approached with an open mind.
Think of networking as building relationships rather than "selling" yourself, and focus on the genuine connections you can make. The key is making it a part of your weekly routine and shifting from seeing networking as a chore to viewing it as a valuable tool for growth.
Put Yourself Out There
Start by putting yourself out there and attending local networking events. Reach out to a well-connected colleague to help introduce you to other professionals both in and outside your field.
The more you do this, the easier it gets, and before you know it, your network will start to grow. Having a large professional network can lead to new friendships and mentorships. Most importantly, this network could eventually turn into future job references, LinkedIn endorsements, and job opportunities.
You never know when you'll be looking for a new job. So, get off the couch, meet some new people, and see where your network takes you.
Rethink Your Networking Strategy
Don't be a selfish networker. While networking can work to your advantage, remember that it's important to help others, too. This is especially true when connecting with someone on LinkedIn.
Don't ask for favors right away. Show your value as a connection first. Take time to genuinely engage with people, offer insights, or share useful resources. Networking isn't just about what you can get; it’s about mutual benefit—creating a two-way street of support.
How's Your Networking Etiquette?
Take inventory of your networking habits. There may be simple ways to improve. Start by setting small, achievable goals—whether it’s reaching out to one new contact a month or attending a virtual industry event. Focus on quality over quantity; meaningful conversations matter more than collecting business cards.
No matter where you are in your career, you shouldn't pass up networking opportunities. We hope these tips help you embrace networking, instead of fearing or dreading it.
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