Consider two scenarios: A truck driver who is stuck on a dangerous road between Kansas and Wyoming and can’t get in touch with dispatch posts a help message on Facebook and is promptly fired; meanwhile, an EMT calls her boss a “d----” on the social network and is protected by law against retaliation. Sound fair? Maybe not, but it’s legal. The legislation that decides what employees can and cannot post about employers online has an interesting past. Turns out that a piece of 75-year-old New Deal legislation plays a pivotal role. The National Labor Relations Act (NLRA) was established in 1935 to protect employees who engage in “concerted” (read: collective) activities toward the improvement of work conditions. The act protects employees’ rights to bargain collectively and helps non-union private sector employees who work together to challenge unfair labor practices. So, how is the National Labor Relations Board (NLRB) deciding modern-day Facebook cases? The fundamental protections offered by the NLRA extend to “concerted activity” for justice or positive change in the workplace, but employees who engage in “mere griping” are usually on their own. Surprisingly, when applied to Facebook postings, NLRB judges have found many incidents of what might seem like “griping” that are actually protected under this act. How? Turns out it takes a “factual determination” of whether actions around the incident constitute a “concerted activity.” It’s possible that a simple “like” from a fellow employee on a post could swing a judge to label a complaint a “concerted” effort. While I am not a lawyer, I have read many of the NLRB cases and spoken with lawyers on these topics. The following is not legal advice, but are cautionary tales and tips that just might save your job before you rip your boss on Facebook.
Case #1: Be Concerted
On October 28, 2011, a customer service manager at an Oklahoma Walmart posted this on his Facebook Page: “Wuck Falmart! I swear if this tyranny doesn’t end in this store they are about to get a wakeup call because lots are about to quit!” The employee later posted additional comments, using an expletive against the practices of a named assistant manager and stating he would contact the store manager about the problem. Days later, the employee was fired; he sued, claiming Walmart could not fire him because he was engaging in “concerted activity.” The employee received several comments from fellow employees, of the “hang in there” sort, and he got several "Likes," but none of the other employees’ posts suggested they felt the same way. Walmart contended that the employee’s postings were not “concerted activity;” the judge agreed. The NLRB dismissed the employee’s claim, saying that his comment and subsequent comments from co-workers were “mere griping” from an individual and did not represent the type of “concerted activity” protected by law. So, what constitutes concerted activity online? My interpretation is that the comment must:- Be related to working conditions such as pay, safety, processes, or benefits. In other words, the comment should apply to the benefit or working conditions of more than just the individual.
- Move toward taking some kind of action. Simply stating facts isn’t good enough. The comment should ask for support, call a meeting, or suggest an action of some sort.
- Have the support of two or more employees. Hang-in-there comments don’t cut it. Employees must agree with your statement and offer their own insights and/or solutions.