Fluff won’t capture a hiring manager’s attention. Instead, you need concrete, quantifiable examples that prove your value. The key is transforming generic statements into powerful facts that highlight your skills, accomplishments, and the measurable results you’ve delivered.
There's a difference between a resume that only showcases your personality and characteristics and one that demonstrates specific achievements and accomplishments. Unfortunately, too many resumes are filled with fluff statements anyone can say and they don't really distinguish you as a top candidate.
A resume filled with terms such as "visionary" (how many of these do you really know?), "motivated," "team player," "problem solver," "results-oriented," "dynamic," and many other phrases are examples of overused words.
To avoid creating a resume complete with fluff, try to turn to marketable facts and quantifiable accomplishments.1. Don't Rely On Terms That Describe Character (Soft Skills)
Replace the use of terms that describe character with specific content to demonstrate how you accomplished or achieved something. Shed some light on your method of execution. A resume should not include soft skills. Employers want proof of your abilities, not just claims; use numbers, outcomes, and concrete examples to make your experience tangible.
For example, to show you were "results-oriented," indicate on your resume how you increased sales in your department by XY percent within a year or increased the number of attendees to an annual conference by XY percent compared to previous years.
If you don't actually have numbers, you can approximate percentages: "Introduced new procedures that slashed cycle times approximately 20%."
These are examples of quantifiable accomplishments. Don't be afraid to quantify your results on the job and prove you're the best fit for the position.
2. Use Numbers And Symbols
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Numbers and symbols quickly jump out at employers so use them whenever you can. Resumes have their own special rules and you should always show all numbers as digits as they catch the eye. Percentages are always best as they show the impact of your efforts.
For example, saying "increased sales $750,000 over prior year" is nice but to some companies that is petty cash and your company might not like your giving out their private information. It's better to say, "Increased sales 43% over prior year."
Simply avoid words that aren't specific, such as "many," "few," and "several." Think in terms of measurable achievements rather than vague descriptions. The more concrete your data, the more persuasive your resume becomes.
3. Don't List Responsibilities Of Your Previous Jobs; Demonstrate Outcomes
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The problem with writing responsibilities you held on the job is it doesn't tell an employer how successful you were at executing your plans. An employer only cares about how good you did your job and how what you did can apply to the job they are offering.
Rather than list responsibilities, demonstrate your performance.
- Are you the most senior member of your team?
- Do people turn to you for the more challenging issues?
- Is your productivity level higher than your peers?
- Do you resolve issues on the first call versus others needing 2-3 calls?
- Is your level of accuracy and the quality of your work at the highest level?
- Have you demonstrated the ability to meet aggressive deadlines?
Statements like "consistently recognized for delivering quality results at less cost than budgeted" showcase your effectiveness, especially when you back that statement up with approximate numbers.
4. Only Detail Specialized Technical Skills
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Today's employers expect candidates to know basic computer skills, programs, and apps, so only list specialized technical skills that are relevant to the job. An employer does not need to see you know programs such as Microsoft Word, Excel, or PowerPoint.
Instead, focus on industry-specific software, advanced data analysis tools, or coding languages that set you apart from other candidates. For example, if you're in marketing, highlight expertise in Google Analytics or Adobe Creative Suite.
Also, when you do list any technical skill, tell an employer how well you know the specific program by detailing what you may have created or done with it. Simply listing a specific program will not help an employer understand how well you know it or what your capabilities are.
Fill your resume with performance statements instead of fluff and you will see a dramatic improvement in your job search results. By showcasing your concrete achievements, you prove to potential employers that you can deliver real value. Follow the tips above to make sure your resume tells a compelling, factual story of your abilities, and you won't just be another applicant; you'll be the candidate they’ve been looking for.
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