With competition at a feverish pitch, job seekers and business owners need to distinguish themselves from everyone else to get ahead. Statistics show many jobs are filled via networking; successful applicants had an advocate inside the company.
Networking well requires two things: 1) making sure as many people as possible know about the candidate and 2) convincing those people the job seeker is the best candidate to get the job done. It’s important to establish a community of people willing to facilitate an introduction, set up an informational meeting or hand-deliver a resume to a hiring manager.
Social networking addresses these problems; it helps job hunters demonstrate their subject matter expertise and unique value to a broad audience while growing a community of contacts willing to refer them for opportunities. In my new book, Social Networking for Career Success, I teach readers how to use social media efficiently to demonstrate their expertise and illustrates how to get the word out about a job search without specifically asking for help.
While millions use social networking sites, such as LinkedIn, Twitter and Facebook and hundreds of thousands own blogs, many don’t understand exactly how to leverage these networks to improve their chances to land jobs and build career visibility.
Here are some tips for anyone considering using social networking to get ahead professionally: Don’t expect social networking to be a magic career wand. Job seekers must have expertise, and be willing to listen first and learn the rules of engagement. Just as approaching a stranger on the street to ask for a job isn’t socially acceptable, no one should expect strangers online to flock to help until there’s a viable connection.
Do present a consistent, professional profile in social networking bios. Pick keywords people would use to identify the job or role of interest. For example, I incorporate “job search/social media coach” and “resume writer” in my profiles. Use job descriptions, company and industry websites and blogs and information from professional conference materials to identify your field’s keywords. Include them in your online bios.
Use Alltop.com to find other niche bloggers. Regularly read and leave useful and meaningful comments on their blogs. Bloggers should generously link to and refer to colleagues in articles. Share those posts via Twitter, Facebook and LinkedIn. Be sure to include colleagues’ Twitter names and/or tag them on Facebook.
Use WeFollow.com or Listorious.com to find people on Twitter who share professional interests. Search via keywords and follow selected colleagues, potential mentors and superstars. Review their Twitter streams, retweet their posts, respond to their questions and ask for clarification when appropriate. You may be surprised how a few casual tweets can result in a strong online relationship. I’ve even seen people build business relationships as a result of casual tweets about television shows, restaurant recommendations and sports. In fact, that’s happened to me! Don’t be afraid to show your personality online! Once there is an established connection, it’s okay to ask for an introduction or advice. However, don’t jump into asking for a favor the minute the person follows you back. It’s better to focus on what you can give.
Use online platforms to pass along useful professional advice and information. For example, post links and insightful comments on Facebook, LinkedIn and Twitter. Remind friends, fans and followers about professional goals and skills by consistently including updates illustrating key knowledge, skills and abilities.
Social Networking for Career Successis full of other tips, tricks, insights, success stories and advice from me and over 100 career and hiring professionals to illustrate how social networking impacts professional and career goals. Learn more at the book’s updated site: www.socialnetworkingforcareersuccess.com.
Miriam Salpeter is owner and founder of Keppie Careers, a coaching and consulting firm helping job seekers and entrepreneurs leverage social media and other tools to achieve their goals.Photo credit: Shutterstock
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Finding a job during the holidays is no easy task. You have to navigate vacations, slow hiring processes, and increased competition. Yet with the right strategy, it can be done.
This time of year offers special opportunities for job seekers. Holiday networking events, for example, can be great chances to meet professionals you might not encounter otherwise. Additionally, some employers are still eager to fill positions before budgets reset or headcount is finalized in the new year, making it a prime time to stand out with a strategic approach.
Here are five ways you can stand out from the competition this holiday season and find a job before the end of the year.
1. Showcase The Right Skills On Your Resume
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When updating your resume, focus on aligning your experience with the specific demands of the industry. Go beyond just listing responsibilities; dig into job descriptions to identify the core skills that consistently appear for your target roles. By tailoring your resume with these keywords, you not only capture the attention of hiring managers but also boost your chances of passing applicant tracking systems (ATS), which are often programmed to scan for these key terms. It's all about keywords!
During the holiday season, hiring managers are often managing tight timelines and high demands, making it crucial for candidates to demonstrate that they’re ready to hit the ground running. Highlighting industry-relevant skills shows you're not only familiar with the landscape but also equipped to make an immediate impact. Be sure to include examples of how you've leveraged these core strengths in previous roles to support team goals or tackle challenges (aka quantify your work experience). The holidays are hectic, so share with the potential employer how you'll be a positive addition to the team by leveraging your strengths and emphasizing your value as a business-of-one.
2. Dress The Part
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Don't underestimate the power of a great first impression. Dress for the interview in professional attire. Even if the job description mentions a casual dress code, such as jeans and a sweatshirt, it’s essential to show respect for the employer by dressing in a way that demonstrates your commitment to making a positive impression. Wearing attire that reflects your professionalism shows you care about how you're perceived and the impression you leave on others.
Not sure what to wear? We recommend dressing conservatively in clothing one level above what the current employees at the company are wearing. You want to look professional, but not like you don't fit in with the workplace culture.
3. Show Your Connection To The Company
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Employers like to hire candidates who have a passion for what they do. Why? Because when people are passionate about their work, that enthusiasm often translates into a higher level of commitment, creativity, and productivity. This intrinsic motivation can lead to consistently strong performance and a positive impact on the team and company as a whole.
In your disruptive cover letter (and during your job interview), demonstrate how and why you admire the company. Highlight what you love most about their products and services. Give examples of how you have personally used them in your own life with success. The more you can show them you understand and respect the business, the more likely you'll impress the hiring manager and move forward in the interview process.
4. Demonstrate Your Value
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It's important to remember that you're a business-of-one, and you're trying to sell the service you provide as a business-of-one to employers (the customers who will be paying you for the service).
To find a job during the holidays, you must adequately demonstrate your value as a business-of-one and highlight your strengths and the specific benefits you bring as a potential employee throughout the hiring process. How do you do this? Well, make sure to quantify your work experience on your resume. Use numbers to showcase your accomplishments. Clearly state how you'll make or save the company money with your employment. Do this, and you'll easily become one of the top candidates for the position.
5. Express Gratitude
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The holidays are busy for everyone. When you're applying for jobs during the holiday season, keep gratitude in mind. This positive mindset not only helps you stay resilient but also shines through in your applications and interviews, leaving a memorable impression on potential employers.
After every job interview, always send a thank-you note. It's just the polite thing to do, and you'll score more points with the hiring manager. Even if you get rejected, or never hear back about a position, make sure you send an email thanking the employer for the opportunity and wish them the best of luck with finding the right job candidate.
Don't be bitter. Be gracious. You never know what will happen in the future. You might want to apply for another job at the company down the line. So, don't let your frustration get the best of you. Remember: If you get rejected, they didn't say, "No, not ever." They just said, "No, not today."
A successful holiday job search depends on a solid strategy. Follow the guidelines above and land a job this holiday season!
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