The good recruiters are paid by employers (as much as 20-30% of the annual compensation for the position) to find the right people for the job, so when you work with one, understand that their loyalty is to the employer. They are not necessarily there to help you find a job unless you have what they need to fill the job opening.
In order to spark interest in recruiters, you have to show you meet most—if not all—of the qualification requirements for the job. Here are six things recruiters want to see on your LinkedIn profile.
Headline
Your headline on LinkedIn is essentially the descriptive line that comes with your profile (before people click on it). By default, it will list your name and current job title. Recruiters depend on this piece of information to decide whether or not to click on your profile.
What you can do: Tell the recruiter what you have to offer in a few words. A job title is okay, but it has to inform the recruiter of the specific industry you're in as well. For example, "Account Manager" doesn't say a lot, but "Healthcare PR Account Manager" says a lot more. You also want to optimize your LinkedIn headline with keywords so you can be found by recruiters when they search for potential job candidates with specific skill sets.
Summary
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Your summary, located in the "About" section of your LinkedIn profile, needs to succinctly inform the reader of what you bring to the table. This is where your personal branding statement belongs.
What you can do: Include your personal branding statement, information on your specialty as a professional (how do you like to add value?), and list your core skills and accomplishments. Adding keywords and phrases that are relevant to the jobs you're looking for will also help increase the chances of your profile showing up in recruiters' search results.
Experience & Skills
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Recruiters want to know you'll do the job and do it well. On your LinkedIn profile, detail what you've accomplished and how you've used skills to achieve success and results.
What you can do: Present measurable results. This means you need to quantify your work experience. Recruiters are also doing searches based on skills, so you want to include key skills for the jobs you've had in your profile and get them endorsed.
Connections
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Recruiters look at your connections for a combination of quality and relevance. Quantity is less of a factor (but you do want to have at least 50 quality contacts) because if you have 500+ connections, but 95% of the contacts aren't related to the field or industry for the job, it doesn't offer much value.
What you can do: Begin to engage in conversation with relevant people in your network (in the profession and industry you want a job) by joining the same LinkedIn Groups and participating in discussions, commenting on their posts or articles, seeking the help of connections you both have in common to help with the introduction and sending a direct connection request offering a reason to connect.
Recommendations
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Recommendations on LinkedIn are like doing a pre-check of your references. Recruiters want to see that you have other professionals in the field or industry vouching for your experiences, skills, and capabilities. The best recommendations to have are ones that come from your supervisor, clients, and senior colleagues.
What you can do: Depending on the type of relationship you have with one of your LinkedIn connections, ask if they wouldn't mind writing a recommendation on your LinkedIn profile. You can assist in the matter by reminding them of an experience that can serve as a focal point for the recommendation. Also, when you write a nice recommendation for others, they will usually reciprocate, or be willing to return the favor if asked.
Profile Picture
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A profile picture with your LinkedIn profile increases the chances it gets clicked on. It informs others that your profile is likely complete.
What you can do: Include a profile picture that allows the recruiter to envision you in the position you're applying for. You should look professional, yet approachable.
Get your LinkedIn profile in tip-top shape with these tips if you want to find the best job opportunities that only recruiters may have access to.
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