What Should & Shouldn't Be On Your LinkedIn Profile

What Shouldn't Be On Your LinkedIn Profile

"Actively Seeking Opportunities"

Never, and we mean never, put "actively seeking opportunities" in your LinkedIn headline or anywhere on your LinkedIn profile. Your headline should include keywords that display your hard skills and expertise (and your current position, if applicable)—that's it. If this phrase appears in your LinkedIn headline, not only does it look desperate, but you're losing valuable real estate to optimize your LinkedIn profile with keywords that help you get found by recruiters and hiring managers.

An Unprofessional (or Unfriendly) Profile Picture

Your LinkedIn profile needs a photo. Not having a photo at all is mistake number one. But mistake number two is having an unprofessional or unfriendly profile picture. The photo you choose to include on your LinkedIn profile should be one where you look professional and approachable. Others will be more willing to reach out and connect with you if you do.

Outdated Skills & Technologies

Recruiters will be more likely to skip your profile if the skills and technologies you have listed are no longer relevant or in demand in your industry. It doesn't matter your age; being relevant is all about how you market yourself. You are a business-of-one. Your reputation and success as a business-of-one are dependent on how relevant you're able to stay in the job market. So, don't include those outdated skills and technologies on your LinkedIn profile. Instead, focus on developing new skills and learning new technologies every day. After all, if you want to win, you've got to work it daily.

Politics & Religion

This one is kind of a no-brainer, but just in case you were wondering, no, politics and religion do not belong on your LinkedIn profile. Do you really gain anything by including them? No. Could including them negatively impact your job search or career? Yes. The solution? Keep those topics for a social media site that's not geared toward professional networking.

What Should Be On Your LinkedIn Profile

Lots of Keywords (Skills, Skills, and More Skills)

As mentioned above, your LinkedIn profile should include as many keywords (hard skills) as possible. You should put them in your LinkedIn headline, add them in the "Skills & Endorsements" section, and list them in the "About" section underneath your summary.

A Short but Informative "About" Section

You don't want to write a novel here. Just a short paragraph, ideally your personal branding statement. No one is going to read a summary of your entire career. So, keep it concise. Don't write in the third person, either. After your summary, remember to list your hard skills!

Quantifiable Accomplishments

Another big mistake professionals make on their LinkedIn profiles is not quantifying their work experience, skills, and accomplishments. Numbers stand out to recruiters and hiring managers and make it easier for them to understand your efficiency and effectiveness in a certain role. Back up your statements with quantifiable information and see how much better your profile looks.

Endorsements

Not having any skills endorsed on your LinkedIn profile isn't terrible, but you should definitely ask some of your colleagues to endorse your most valuable skills because that will only help your reputation as a professional. You can endorse a couple of theirs, and they can endorse a couple of yours—that way everybody wins.

It's not always easy deciding what you should and shouldn't include on your LinkedIn profile. We hope this list helps you update your LinkedIn profile in the future, especially if you'll be conducting a job search or making a career change.

Need more help with your career?

Become a member to learn how to UNLEASH your true potential to get what you want from work!

This article was originally published at an earlier date.