When thinking of a company like Apple, immediately their brand comes to mind: imagination, creativity, and design. When thinking of Oprah, immediately things like openness, authenticity, and personal dialogue come to mind. And Nike? Athleticism and victory. Related:There's No 'I' In Personal Brand Although those are globally known names and brands, each of us also has a unique brand we carry with us every day. Our brands are our own personal slogans or words that describe each of us, and what we do. Even if you don't think you have a brand, you do. It is what people think of you and the work you do regardless of whether you agree with it or not. Your brand is the conversation going on about you while you are not in the room. The question is: do you know what your brand is and are you managing it? Seeking feedback from trusted peers and mentors about how you are perceived is a good way to find out about your current brand. Once you know how you are perceived, you can take steps to manage that perception. You can choose to build upon the perceived brand or change it. That is the beauty of a personal brand - it's yours to create. For example, there was a young leader who wanted to advance his career inside a large corporation. He found out, although not intentionally, he was branding himself as a "reserved, thoughtful, hardworking, and quiet leader." He wanted his brand to bring up thoughts of a "charismatic, dynamic leader" who was also "hardworking and thoughtful" so he needed to change the current perception. He needed to build and portray his brand as a charismatic, dynamic, thoughtful, and hardworking leader. The best way to do that is to embody your brand. This young man had built his brand by default. He was not conscious of it nor was he trying to come across in any particular way; however, there was still a brand attached to his name and it was based on how he was behaving and how he was perceived by others within his company. The message here is to be aware that even though you may not think you have a brand, you do. And, if you want to advance and develop your career, it is a piece that should be managed so you are coming across in the exact way you want others to perceive you. Be aware of your brand in all that you do. Make an effort to exhibit it at all times. Just like Apple, Oprah, and Nike. Everything these organizations do and everything they produce promotes their brand. And, all you do should promote your brand. Promoting it is not difficult if the brand is true to who you authentically desire to be. The young man in the above example needed to practice being more dynamic and charismatic instead of quiet and reserved. Quiet and reserved were his default but dynamic and charismatic were his passion and true to who he wanted to be so that is how he began to brand himself. He began to embody the traits of a dynamic and charismatic leader and he focused on portraying them in all he did. Doing so changed the perception of him, just as he wanted. What is your brand? Are you aware of it and are you managing it? Are you embodying it in all you do? Hopefully the answer is yes because your personal brand is a very important piece of successful career growth. This post was originally published on an earlier date.Photo Credit: Shutterstock
The new year is here! For many of us, January is the perfect time to reflect on our lives and set new goals, hoping to become better versions of ourselves. Most people make personal resolutions, like getting in shape, quitting smoking or drinking, or learning a new language. But what about career resolutions?
A career resolution is exactly what it sounds like: a resolution for your career intended to help you grow into a better professional. At Work It DAILY, we believe that you need to work on your career every day (yes, you do, in fact, need to "work it daily"). So, everyone should make a career resolution or two along with those other ambitious personal resolutions. They can be little things like learning a new skill or growing your professional network, or bigger goals like landing a promotion or getting a new job.
But how do you know what kind of career resolutions to make?
You can begin by asking yourself, "Am I where I want to be in my career?" If your answer is "no," you need to take a closer look at your career goals.
Here are five more career questions you should be asking yourself this new year to figure out how to grow your career and become the professional you know you can be.
1. Am I Proud Of My Job Title?
Bigstock
You could be a janitor or a neurosurgeon, it doesn't matter. If you aren't proud of what you do for a living, there's something missing: passion and purpose.
Career burnout is real, but sometimes it's deeper than that. Our passion at 25 won't necessarily be our passion at 40. And that's okay.
When we are passionate about what we do, we are proud because we are doing what we think is important, what we love doing. We feel a sense of purpose. We are adding value to and making a difference in this crazy world—in a small, but significant way.
Every job is important. No matter what your job title is, if you aren't proud of it, and don't feel like you can leverage your strengths as a professional in the position, you should absolutely change that. Identify that one problem you want to find a solution to and go after it. What are you waiting for?
Remember, the only bad job is the one you aren't passionate about, the one that isn't allowing you to leverage your professional strengths and reach your potential.
If you don't know what your professional strengths are or what kind of work you'd find purposeful and fulfilling, we recommend taking our free career quizzes.
- Career Decoder Quiz - discover your workplace personas
- ISAT Quiz - discover your communication style
Take the quizzes now to learn your unique combination of professional strengths and how they can help you get better career results so you can be proud of what you do.
2. Do I Feel Secure In My Career?
Bigstock
This is a bit different from job security. Actually, job security doesn't exist. Every job is temporary. Think you can stay in the same job for decades and then retire? Think again. While that may have been commonplace for past generations, today's workforce and job market are completely different than what they were a decade or two ago.
So what does it mean to feel secure in our careers? When we believe as professionals that we can add value wherever we are.
You are a business-of-one. A company won't want to invest in you if they don't know the kinds of services you provide, the kind of value you could add to the organization, and the problems you could solve for them. Here are some examples of questions that will help you determine if you're secure in your career:
- Are you adding value at your current job?
- Are you honing your skills, expanding your network, and building your personal brand?
- Do you feel confident that if you lost your job, you'd be able to find a comparable one in the same field?
- Do you feel confident you'd be able to demonstrate to potential employers how you add value?
Since every job is temporary, it's extremely important to constantly work on our careers and ask ourselves these questions frequently so we always feel secure in our businesses-of-one.
3. Will I Be Able To Achieve Wealth?
Bigstock
When most people think of "wealth," they think of dollar signs and anything that you can attach a monetary value to. Our jobs help us build wealth. We're not going to tell you that money isn't important. Of course it is! It allows you to live the life you want to live. In many ways, money equals freedom.
But the truth is, there are other forms of wealth that are more important that you can't attach any monetary value to.
Real wealth comes in the form of family, friends, hobbies, experiences, knowledge, and community. If you don't have these things, money will never fill that void.
So, is your career allowing you to build this type of wealth? The intangible kind? Or are your relationships suffering because of your job? Is your work-life balance nonexistent? Do you have any time to pursue hobbies, learn, or volunteer?
Your career should never inhibit you from achieving real wealth. The best job isn't the one that pays the most. It's the one that pays the bills and gives you enough time to live, too.
4. Do I Have Any Regrets?
Bigstock
Just asking ourselves this question can be difficult because maybe we don't want to know the answer. Acknowledging that you regret something in your life is the first step to making a change. Guess what? There's still time to chase your dreams!
If you do have regrets, that doesn't mean you haven't been a successful professional. That also doesn't mean you haven't had a good career. You could be the most successful person, but if you never got up the courage to start that business, make that career change, or go back to school, you'll most likely think, "What if?" for the rest of your life.
You'll never know if you don't try. Don't be afraid of failure. Life is just one big experiment, and it's your job to learn from those experiments. That's how you discover what works and what doesn't. That's how you discover what's possible.
And even if you do "fail," that's an incredibly more valuable experience than waiting out the clock on a mediocre career. So, don't give up on your dreams just yet.
5. Can I Reach My Full Potential In This Role? In This Career?
Bigstock
When we feel like we have more to contribute to society, that's a sign we haven't yet reached our full potential. Do you feel like you're wasting your potential at your current job? Do you think you'd reach your full potential in another career?
Really think about what you want your professional legacy to be. It's a lot harder to get up in the morning when you don't find fulfillment in your work. When it comes time for you to retire, are you going to look back on your career and feel like you could have accomplished much, much more with those 50 years?
Everyone has unique gifts, skills, and expertise. When we focus on developing ourselves as individuals, as businesses-of-one, it's a lot easier to share those things with the world. Give yourself a chance to reach your full potential. If you haven't taken our free quizzes yet, your results will help you do just that. You may be surprised by what you can accomplish.
Before you get back into the same routine at work this year, we hope you take a few minutes to ask yourself these career questions. Listen carefully to how you answer them. You may need to make a career resolution or two.
Need more help with your career?
Become a member to learn how to earn more, stress less, and truly love what you do.